Our deliverable sometimes makes us obsolete (and that’s okay)
Here’s two separate things I heard last week:
- Using the design system, another team [in the company] created a whole new app without your involvement (Quote from one of our bigger clients with over 15 apps in their software portfolio)
- The templates you delivered us four years ago are still the main part of our app (Quote from a startup we helped in 2014 that is very alive, kicking and successful)
These are two separate instances of the same thing: a customer who is using what we provide to make new things (without involving us).
My gut reaction is that it’s not smart from a business perspective that we didn’t do that specific work.
But then I also think that it’s a good thing. It’s never been my goal to lock down someone and to have them keep them paying for our design services forever.
Of course I want to establish long term client relationships. But I also want to work on interesting design problems.
Crafting the same (basic) chart and navigation interface over and over is not our company goal. Otherwise we would sell UI templates. I want to work on interesting user interface challenges. However, there are basics UI needs that many people simply have.
With our focus and documentation and systems a smart client can go on and do a lot themselves, without paying us.
Our deliverable sometimes makes us obsolete – and that’s totally okay.
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1 thought on “Our deliverable sometimes makes us obsolete (and that’s okay)”
20 Nov 2018 at 14:52
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